Zeekr Technology EU
Adaptation to european market
Tailoring HMIs originally designed for the Chinese market to meet the distinct needs of European users. This process involves rigorous user testing, research, and design refinement to ensure an optimal driving experience.
One of the key methods we employ is benchmarking, where we conduct extensive drives and perform modified heuristic evaluations. These evaluations help us identify areas where the current design may fall short in the European context. Based on these insights, we develop design proposals aimed at enhancing the usability and overall experience for European drivers.
In addition to benchmarking, we structure and conduct in-depth interviews with Swedish drivers to uncover specific pain points they encounter. These interviews provide invaluable feedback, which we then use to inform design improvements across all EU models. This user-centered approach ensures that the final HMI design is not only culturally and contextually relevant but also meets the high standards expected by European drivers.
Proactively affect new unreleased design
As part of my work at Zeekr, I was tasked with conducting a comprehensive user study that was originally developed in China. This project required me to travel to China, where I observed the study firsthand, immersed myself in local customs, and gained a deep understanding of the unique needs and behaviours of Chinese users.
With these insights, we restructured the study to better align with the needs and expectations of European customers. This involved adapting the research methodology, refining the questions, and tailoring the overall approach to ensure relevance and accuracy in the European context.
Following the redesign, we planned for the execution of the study across multiple European markets, as well as in emerging markets. By adapting the study for each region, we were expect to gather valuable, region-specific insights that will inform product development and ensured that our designs resonates with a diverse global audience.
Validation of EU adapted cars
I hold primary responsibility for the UX validation of an upcoming vehicle model tailored for the European market. This comprehensive process involves meticulous planning, structuring, and executing validation efforts to ensure the car meets the high expectations of European drivers.
A critical aspect of this work is hands-on testing. I drive or sit in the vehicle, systematically going through various use cases and scenarios that European drivers might encounter. During these sessions, I carefully document any issues or bugs that arise, ensuring no detail is overlooked. Based on these findings, I either report the issues directly to the development team or create design improvements myself.
Once I’ve refined these design solutions, I present them to the responsible teams in China, pitching the necessary changes to ensure the vehicle is perfectly suited to the European market. This iterative process of validation and improvement ensures that the final product not only meets functional requirements but also delivers an exceptional user experience tailored to the needs of European drivers.